Invoice Template for Shopify Developers
Shopify development billing has a unique problem: clients often start with 'just a theme customisation' and scope creep into a full custom store build. I've learned to bill for discovery as a separate paid engagement because free scoping sessions get exploited. The second challenge is billing for app installation, which takes expertise but clients see as 'just clicking install.'
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What to include on your invoice
Shopify developers bill across theme, app, and store setup categories. Theme Customisation covers modifying an existing Shopify theme's Liquid templates, sections, and blocks to match the client's brand, including CSS and JavaScript changes. Custom Section Development refers to building new Shopify 2.0 theme sections that merchants can add, remove, and configure in the Theme Editor without code. App Installation and Configuration covers installing, configuring, and testing third-party Shopify apps — reviews, upsells, subscriptions — ensuring they don't break store performance. Custom Liquid Development refers to writing advanced Liquid logic for product bundles, variant selectors, or conditional content that exceeds what section blocks can handle. Store Migration covers moving products, customers, and order history from another platform into Shopify with data validation.
How to price your work
Shopify developers price theme customisation at $500–$2,500 per feature set. Custom theme builds from scratch: $5,000–$20,000. App integration projects: $200–$1,500 per app. Store migration from other platforms: $1,000–$5,000. Hourly rates: $60–$150/hr. Discovery and scoping is often a fixed $300–$800 engagement. Shopify Plus projects command 2–3× standard rates. Always quote for testing time — Shopify has many edge cases that break only on specific product configurations.
Getting paid faster
Shopify clients are merchants under pressure to launch before a product drop or sale event. Structure milestone payments around launch deadlines. A 50% deposit, 25% on staging approval, and 25% on go-live works well. Never push a store live until the final payment clears. Explain this as protecting both parties in your contract — e-commerce clients understand payment terms when framed as standard business practice.
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