Invoice Template for ConvertKit Creators
Building email systems in ConvertKit means I work across strategy, copywriting, and technical setup simultaneously — and clients often expect all three for the price of one. My biggest billing challenge is pricing automation sequences, where the value is compounding over months but the client sees it as a one-time setup. The second challenge is billing for list segmentation strategy, which is invisible but critical work.
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What to include on your invoice
ConvertKit creators bill across sequence, landing page, and segmentation categories. Email Welcome Sequence Writing covers writing a 5–7 email onboarding sequence that introduces new subscribers to the creator's brand, delivers promised lead magnets, and guides readers toward a paid offer — including copywriting and ConvertKit automation setup. Landing Page Design and Copywriting refers to building a ConvertKit landing page for a lead magnet, product, or newsletter, including headline testing variants and thank-you page configuration. Email Automation Setup covers configuring ConvertKit sequences, broadcasts, automations, and tagging rules based on subscriber actions. List Segmentation and Tag Architecture covers designing a subscriber tagging system that allows targeted broadcasts based on interests, purchase history, or engagement level. Broadcast Email Campaign covers writing and scheduling one-off email broadcasts with A/B subject line testing, link click tracking, and performance report analysis.
How to price your work
ConvertKit creators price email sequences at $500–$3,000 (5–7 emails including automation setup). Landing page: $300–$1,200. List audit and segmentation redesign: $500–$1,500. Monthly broadcast writing (4–8 emails): $600–$2,000. Strategy consulting: $150–$300/hr. Technical ConvertKit setup without copywriting: $300–$800. Creators who combine copywriting and technical setup command significantly higher rates than those offering only one service.
Getting paid faster
ConvertKit clients — course creators, coaches, and newsletter operators — are solo businesses where every purchase is personal. Include a breakdown of the expected ROI from your work in the invoice notes: connect your deliverable to a real outcome. Connecting your work to their business outcomes makes the invoice feel like an investment, not an expense. Clients who see ROI pay faster.
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