Invoice Template for Ghost Platform Bloggers
Writing for Ghost publications puts me at the intersection of content strategy and technical publishing — and clients often don't know which they're hiring for. My biggest billing challenge is scoping Ghost theme customisation alongside content work, because clients assume if I write for Ghost, I also configure it for free. The second challenge is billing for SEO research that informs every piece I write.
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What to include on your invoice
Ghost bloggers bill across content, setup, and strategy categories. Blog Article Writing covers researching, writing, and publishing a complete article in Ghost's editor — typically 1,000–3,000 words — with internal links, meta title, meta description, and featured image configured. Ghost Publication Setup covers configuring a Ghost Pro or self-hosted Ghost installation: theme installation, navigation setup, email newsletter integration, and paid membership tiers. Content Calendar and Strategy covers creating a 90-day editorial plan with keyword targets, content angles, and publication schedule. SEO Optimisation Pass refers to auditing existing articles for on-page SEO improvements — header hierarchy, internal linking, schema markup, and meta data. Email Newsletter Configuration in Ghost covers setting up Ghost's native email feature for sending posts to subscribers, including welcome email sequences and paid-member-only content rules.
How to price your work
Ghost bloggers price per article ($200–$1,500 depending on research depth) or as monthly content packages (4–8 articles at a flat rate). Ghost setup as a standalone project: $500–$2,000. Content strategy as a fixed engagement: $500–$1,500. Paid membership system setup: $300–$800. SEO audits: $300–$800 per audit. Ghostwriting at a senior level for thought leadership content commands $500–$2,000+ per piece.
Getting paid faster
Ghost publication clients — indie media operators and solo creators — often have irregular income from paid memberships and may delay payments during low-revenue months. Protect yourself by splitting payment for monthly content packages: 50% on the first of the month, 50% on delivery. Never write all month's content before receiving the upfront payment. Ghost's membership data gives clients real revenue visibility — if they're earning subscriptions, they can pay your invoice.
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